Privacy Policy

Last updated: 10 September 2026

This Privacy Policy applies to the services provided by Marelie Wear, which can be contacted at info@mareliewear.com.

We take the protection of your personal information seriously and handle it carefully, confidentially and in accordance with applicable privacy and data protection laws, including the General Data Protection Regulation (GDPR) and, where applicable, the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our website or services.

1. What Personal Information Do We Collect?

We may collect personal information when you place an order, create an account, subscribe to our newsletter, contact us or browse our website.

This information may include:

  • first and last name;

  • billing and shipping address;

  • email address;

  • telephone number;

  • payment and transaction information;

  • IP address;

  • browser and device information;

  • order and purchase history;

  • information about how you use our website;

  • information collected through cookies and analytics tools.

Payments are processed securely by our payment service providers. We do not receive or store your complete payment card details within our own systems.

We only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.

2. How We Use Your Personal Information

We may use your personal information to:

  • process and deliver your orders;

  • process payments, invoices and fulfil administrative obligations;

  • provide customer service and support;

  • send order confirmations, tracking information and other service-related communications;

  • improve our website, services and product offering;

  • analyse website usage and customer preferences;

  • prevent, detect and investigate fraud or unauthorised activity;

  • comply with applicable legal obligations;

  • send newsletters, information about new collections, restocks, promotions and special offers where you have subscribed or otherwise provided the required consent;

  • send other marketing communications where permitted by applicable law.

3. Legal Basis for Processing

Where the GDPR applies, we process personal information only where we have an appropriate legal basis, including:

  • performance of a contract, such as processing and delivering your order;

  • your consent, particularly for certain newsletters and marketing communications;

  • compliance with a legal obligation;

  • our legitimate interests, including fraud prevention, security and improving our services, where those interests are not overridden by your rights and interests.

Where Australian privacy legislation applies, we handle personal information in accordance with the applicable requirements of the Privacy Act 1988 and Australian Privacy Principles.

4. Sharing Personal Information With Third Parties

To provide our services, we may share certain personal information with carefully selected service providers and partners, including:

  • payment service providers;

  • shipping carriers and logistics partners;

  • suppliers and fulfilment partners involved in processing and shipping orders;

  • website hosting and e-commerce providers;

  • analytics providers;

  • email service providers;

  • marketing and advertising service providers;

  • professional advisers or authorities where required by law.

We do not rent or trade your personal information.

Some of our service providers, fulfilment partners and other recipients may be located outside Australia, the Netherlands or the European Economic Area.

Where personal information is transferred internationally, we take appropriate measures as required by applicable privacy legislation to protect that information.

5. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required by applicable law.

Certain administrative, accounting and tax records may be retained for up to seven years or for another period required under applicable legislation.

When personal information is no longer required, we take reasonable steps to delete, anonymise or otherwise securely dispose of it where appropriate.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • ensure the website functions correctly;

  • improve your browsing experience;

  • analyse website traffic and performance;

  • personalise content, marketing and advertising where permitted.

For further information, please see our Cookie Policy.

Where required, you can manage your cookie preferences through our cookie banner or through your browser settings.

7. Newsletter and Marketing Communications

When you subscribe to our newsletter, we collect your email address so that we can send you information about new collections, exclusive restocks, promotions and special offers.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting:

info@mareliewear.com

We will respect valid unsubscribe requests in accordance with applicable law.

8. Data Security

We use appropriate technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

Our website uses secure SSL encryption, and we work with service providers that maintain appropriate security measures.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on where you live and which privacy legislation applies, you may have rights in relation to your personal information.

Where the GDPR applies, these may include:

  • the right to access your personal information;

  • the right to correct inaccurate information;

  • the right to request deletion of your personal information;

  • the right to restrict certain processing;

  • the right to object to certain processing;

  • the right to data portability;

  • the right to withdraw consent at any time where processing is based on consent.

Where the Australian Privacy Act and Australian Privacy Principles apply, you may also have rights to request access to and correction of personal information we hold about you.

To exercise any applicable privacy rights, please contact:

info@mareliewear.com

We may need to verify your identity before processing certain requests.

You may also have the right to lodge a complaint with the relevant privacy or data protection authority if you believe your personal information has been handled unlawfully.

10. Privacy Complaints

If you have a concern or complaint about how we handle your personal information, please contact us at:

info@mareliewear.com

Please provide enough information for us to understand and investigate your concern.

We will review your complaint and aim to respond within a reasonable timeframe.

Where applicable, you may also have the right to contact the relevant privacy regulator or supervisory authority.

11. Changes to This Privacy Policy

Marelie Wear may update this Privacy Policy from time to time, including where our services, business practices or legal obligations change.

Any updated version will be published on this page together with the revised “Last updated” date.

We recommend reviewing this Privacy Policy periodically to stay informed about how we handle personal information.

12. Contact

For any questions regarding this Privacy Policy or the way we handle your personal information, please contact:

Marelie Wear
Email: info@mareliewear.com